Even though Croatia's tourism
recorded continued growth until 2008, the year 2009
showed that the operating conditions and position
of tourist agencies is becoming increasingly difficult.
Competition is rising on both foreign and domestic
markets, legal and other obligations are increasing,
as are the rights and awareness of passengers. All
this makes running a tourist agency more and more
demanding. Under such conditions, professional associations
are a significant support and aid in direct operations
of tourist agencies, and in taking a common approach
to resolving systematic and other issues important
for the successful work of tourist agencies, educating
staff, exchanging experiences, etc.